Calm App

Brief: Encourage dads to prioritize their mental health and find solace through the Calm app

Insight: Many fathers neglect their emotional well-being due to the pressures of life, often overlooking the importance of self-care

Target: Dads, aged 40+ who are struggling with stress and emotional fatigue but have yet to seek help

Execution: A TV spot is placed during football games, golf tournaments, Amazon Prime, and on platforms like YouTube, Facebook, and Linked In.