Spotify Soundscape

Brief: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?

Strategy: Music can help anyone understand the world's emotions and create experiences.

Target Audience: The blind community, ages 18-35.

Big Idea: Introduce a new feature that allows the blind community to experience life through music.

Spotify Soundscape

Music is not just about hearing, but feeling. It’s a universal language. And yet, there's a community that experiences the world in a different way. The blind community. Introducing Spotify Soundscape.

Editor: Tori Dudley

Copywriter 1: Maren Edwards

Copywriter 2: Kate Stahlecker

Art Director 1: Jill Jackson

Art Director 2: Hannah Boss

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