Spotify Soundscape
Brief: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
Strategy: Music can help anyone understand the world's emotions and create experiences.
Target Audience: The blind community, ages 18-35.
Big Idea: Introduce a new feature that allows the blind community to experience life through music.
Spotify Soundscape
Music is not just about hearing, but feeling. It’s a universal language. And yet, there's a community that experiences the world in a different way. The blind community. Introducing Spotify Soundscape.
Editor: Tori Dudley
Copywriter 1: Maren Edwards
Copywriter 2: Kate Stahlecker
Art Director 1: Jill Jackson
Art Director 2: Hannah Boss