Google Maps
Brief: Empower those away from home to feel confident with Google Maps by helping them find the safest way home.
Consumer Insight: We all want to get home safely.
Brand Insight: Google is there for you. Consumers already rely on google to provide seamless experiences that add ease and peace of mind to their daily lives.
Audience: Young adults, ages 25-35 who are single and fear for their safety when traveling home.
Big Idea: Google Maps offers the safest route home.
Social Campaigns
Along with the print ads below, we created three spots for social media, highlighting situations for Google’s Maps new feature that grants the safest way home.
Director, Director of Photography, Editor: Tori Dudley; Copywriter: Beth Duffy; Art Director: Annelise Ebert; Strategists: Shelby Moore, Sarah Deakin
