Porsche
Brief: Get a younger audience more excited about Porsche Cars.
Strategy: Gen Zers love a good romance story with a twist.
Target Audience: 18-25-year-olds, mainly females, who crave luxury on a budget.
Big Idea: Have a classic love story between a girl and a 1984 Porsche.
Driven By Passion
Director/Editor: Tori Dudley
Art Director/Costume Designer: Jill Jackson
Art Director: Sarah Congelliere
Copywriter: Kate Stahlecker
This 2-day shoot was perhaps one of my favorites that I’ve worked on. It took immense planning and coordination with the talent, gear, and locations. I wanted to go bigger and get multiple locations. Sadly, some location scenes didn’t make the final cut. Above and below are some behind-the-scenes photos, taken by Pete Haraguchi, that showcase the making of this advertisement.
Fun Fact: This ad was brainstormed, written, shot, and edited within two weeks.
